In 2004 Lifestiles was established by co-directors Mike Chillery and David Osborn, with a mission to provide a second to none service to clients supplying aesthetically pleasing quality natural roofing products.

Success was achieved relatively quickly with the Lifestiles quality Hand Made Clay Plain Tile produced in colours and pre-mixed blends to suit most projects and geographical areas. The Ashvale Hand Crafted range of clay plain tiles was quickly added to the product offering followed by the Ashvale pantiles, Natural Slate, Natural Cotswold Stone and more recently Machine Made Clay Tiles in large and small formats.